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What Is The Reserve Price In An Auction?

📝 TL;DR

When you set a reserve price at auction, it’s the bare minimum you’ll take, but if bidding doesn't hit that, you're stuck paying non-refundable fees with an unsold property. Auctioneers push you to lower reserves so they sell and look good, but their fees and the weight of pressure can push you to undersell or walk away worse off. It's a gamble where they profit either way.

The reserve price in an auction is the minimum amount you will accept for your property, and if bidding doesn’t reach this figure, your house won’t sell, leaving you with fees already paid, months wasted, and a property you’re still stuck with.

Here’s what nobody tells you: 43% of properties entered into UK property auctions in 2025 failed to sell. That’s nearly half. And every single one of those sellers paid upfront fees. Non-refundable.

Property auctioneers get paid whether you sell or not. Think about that.

You’re gambling. They’re collecting fees. And if you’re trying to sell inherited property because you can’t afford to keep it, this gamble could break you.

Let me tell you the truth about reserve prices. The stuff the auction houses leave out of their glossy brochures.

Who Actually Decides Your Reserve Price?

You do. Technically.

But here’s reality: the auctioneer “advises” you. And their advice always points one direction. Down.

They want the property to sell. Their reputation depends on it. So they’ll push you toward a lower reserve. “Be realistic,” they’ll say. “The market’s soft.”

Meanwhile, you need every pound from that inherited house. The one you’re paying council tax on. The one draining your savings month after month.

The auctioneer doesn’t lie awake worrying about your finances. You do.

Can The Reserve Price Change During The Auction?

Yes. And it usually does.

Picture this: you’re watching the auction. Bidding reaches £145,000. Your reserve is £150,000. The auctioneer looks at you. Everyone’s watching.

“Shall we sell at £145,000?”

What do you say? You’ve already paid £1,200 in fees. The room’s waiting. The pressure’s crushing.

Most people drop the reserve. Right there. In public. Under stress.

That’s how you lose £5,000 in ten seconds.

A "For Sale" sign in front of a house, highlighting the importance of understanding the reserve price in property auctions.

What Happens When Bidding Falls Short Of Reserve?

Your property doesn’t sell.

But you still owe the fees. Entry fees. Catalogue fees. Legal pack fees. All gone.

Now you’re back where you started. Except worse. Because everyone knows your house didn’t sell. That kills your negotiating position with any future buyer.

Estate agents will offer less. Cash home buyers will smell desperation. You’ve weakened your position by trying to strengthen it.

Margaret from Leeds learned this the hard way. Inherited her mum’s terrace. Estate agent had it listed for nine months. Nothing. Auction seemed like the answer.

Reserve set at £165,000. Bidding stopped at £158,000. She panicked and said no. £1,350 in fees gone. Property unsold. Three more months of bills.

Then she found us. We offered £162,000. She accepted. Completed in three weeks. She chose the completion date because she needed to sort probate.

That’s how auctioning a house should end. With certainty. Not gambling.

How Do Property Auctioneers Make Their Money?

Let me break this down. No corporate speak. Just numbers.

Property auctioneers charge you:

  • Entry fee (£500-£1,500)
  • Legal pack preparation (£300-£600)
  • Catalogue listing (£200-£400)
  • Buyer’s premium (sometimes you pay this too)

Add it up. You’re £1,500-£2,500 down before a single bid happens.

They also take commission if it sells. Usually 2.5% plus VAT.

On a £200,000 property, that’s another £6,000.

So they make money whether you sell or not. On the entry side. And if it sells, they double dip.

You’re the only one taking risk here.

What Do Liar Cash Buyers Have To Do With This?

After an auction fails, you’re vulnerable. That’s when the vultures circle.

“We buy any house” companies flood in. Big promises. Fast talk. No actual cash.

Here’s how to spot them: go to Companies House website. Search for their company name. Look at the charges section.

See a string of mortgages and charges? They’re not cash buyers. They’re middlemen. They’ll tie up your property, renegotiate downward, then either flip it or pull out.

Real cash buyers? Clean Companies House record. No charges. Actual funds ready.

We show you our proof of funds before we make an offer. No games.

Why Do We Buy Any House At 70% Of Value?

Because we’re honest about costs.

Everyone else hides this. Let me show you the real numbers on a £200,000 property:

Cost TypeAmountPercentage
Legal costs£4,0002%
Holding costs (insurance, council tax, utilities, cleaning)£6,0003%
Stamp duty (must be paid)£10,0005%
Resale costs (estate agents, solicitors)£10,0005%
Gross profit before tax£30,00015%
Total£60,00030%
We pay you£140,00070%

That’s reality. Not a trick. We carry risk. We pay upfront costs. We need profit.

But you get certainty. Immediate exit. No failed auctions. No wasted fees.

And here’s what property auctioneers won’t tell you: after their fees and a low reserve price, you might end up with less than 70% anyway.

What If You Want To Keep More Money?

We get it. 70% isn’t for everyone.

That’s why we offer an assisted sale service. Your estate agent failed you. Months wasted. Now what?

We use our expertise to help you sell. Our contacts. Our builders who can see past cosmetic issues. Our investors who move fast.

We give you a cash advance to show commitment. You keep more money. We take a smaller fee for the introduction.

It’s not about us desperately buying everything. It’s about giving you options. Real ones.

Why Do Estate Agents Keep Failing Sellers?

Three reasons:

  • Overvalue properties to win listings. Then drop price after three months
  • List on Rightmove and wait. No active buyers. Just hoping
  • Work for the buyer, not you. They want any sale to earn commission

When your inherited house sits listed for six months, you’re still paying bills. Council tax. Insurance. Utilities if it’s empty.

That’s £200-£400 monthly. Gone. While the estate agent does nothing except suggest price drops.

We’ve seen this pattern hundreds of times. Seller tries estate agent. Fails. Tries auction. Worse. Finally contacts us. Exhausted.

Why not skip straight to certainty?

What About Our Flexibility On Completion?

You choose the date. Not us.

Selling inherited property? You need time for probate. We wait.

Need to move out first? We give you eight weeks. Ten if needed.

Want to complete fast because bills are crushing you? Two weeks. Done.

This is your timeline. Not some auction deadline you didn’t want.

We also let you use your own solicitors. No pressure. No hidden clauses. And we contribute minimum £1,500 towards your legal fees.

Try getting that from property auctioneers.

What Are The Real Comparison Numbers?

Here’s what each method of sale actually delivers:

Property Auctioneers:

  • Upfront fees: £1,500-£2,500 (non-refundable)
  • Success rate: 57% (nearly half fail)
  • Commission if sold: 2.5% plus VAT
  • Timeline: 8-12 weeks to auction, then 28 days completion
  • Risk: you carry it all

Estate Agents:

  • No upfront fees
  • Success rate: depends on market, typically 6-9 months
  • Commission: 1.5% plus VAT
  • Timeline: months of uncertainty
  • Risk: bills pile up while you wait

Liar Cash Buyers:

  • No upfront fees
  • Success rate: 40% (most pull out)
  • Hidden charges appear later
  • Timeline: weeks of paperwork, then renegotiation
  • Risk: Companies House shows they have no cash

Property Saviour (That’s Us):

  • No upfront fees
  • Success rate: 100% (we guarantee sale)
  • Transparent 30% costs shown above
  • Timeline: you choose (2-12 weeks typical)
  • Risk: we carry it, not you

Ready To Sell Without The Hassle?

How do we compare with other methods of sale?
If you are flexible on the price, and need speed and certainty of sale, we are the ones to trust.
Method of sale Value achieved Fees Timeframe Is sale guaranteed?
Estate agents 90–95% 1–5% 3–6 months No – one in three sales collapse
Auctioneers 70–80% 2% plus 2–3 months No – half of properties don’t sell
Property Saviour 70–80% £0 10–28 days Yes – 99% success rate
Get a formal cash offer within 48 hours — no surveys, no delays, no fees.

What Questions Should You Ask Any Cash Buyer?

Before you commit to anyone claiming “we buy any house,” get answers:

  1. What’s your Companies House number?
  2. Can you show proof of funds today?
  3. Who pays for the survey?
  4. Can I use my own solicitor?
  5. What’s your contribution to my legal fees?
  6. Who chooses the completion date?

If they dodge these questions, walk away. If they pressure you, run. Look up their company on Companies House website:

Briging loan
Rogue buyers? Check their charges. See borrowing listed there? They’re not cash buyers. They’re liars.

We answer every question. Every time. Because we have nothing to hide.

Why Is Speed Actually Important Here?

Every month you own that inherited house costs money. Real money.

Council tax: £150-£200
Insurance: £30-£50
Utilities: £80-£120
Garden maintenance: £50

That’s £310-£420 monthly. Gone. While you’re trying to sell.

Six months of failed estate agent listings? You’re down £2,000.

Failed auction plus three more months? Another £1,500.

Suddenly our 70% offer looks different. Because we stop the bleeding. Today.

What Happens Next If You Contact Us?

Simple process. No tricks.

  • Call us or request a callback
  • We ask about your property (location, condition, situation)
  • We give you a verbal offer within 48 hours
  • You think about it. No pressure
  • If you accept, we send written offer and proof of funds
  • Your solicitor handles paperwork
  • You choose completion date
  • Money in your account. Done

No auction stress. No public bidding. No gambling on reserve prices.

Just certainty.

The Truth About Your Options

Property auctioneers benefit from volume. They need listings. They need catalogue fees. Whether you sell or not.

Estate agents benefit from any sale. Even low offers. Because commission beats nothing.

Liar cash buyers benefit from tying you up, then renegotiating down. It’s their business model.

We benefit when you benefit. Because reputation matters. Because word spreads.

That’s why we’re transparent about our 70% offer. Why we explain costs. Why we give you options like assisted sale.

You deserve honesty. Not sales patter.

Stop Gambling With Your Inherited Property

You’re reading this at night. Worried. That inherited house is draining you. The estate agent failed. Auction feels risky.

It is risky.

Reserve prices sound good in theory. In practice? You’re guessing. The auctioneer’s guessing. And if you’re both wrong, you’ve wasted money and months.

We remove the guessing. We give you a guaranteed offer. You choose what happens next.

No public humiliation if bidding stops short. No fees if we don’t complete. No strings of charges on Companies House.

Just an honest offer and genuine flexibility on completion dates.

Request a callback now. Get your offer in 48 hours. Choose certainty over gambling. Your inherited property doesn’t have to drain you for another six months.

Call Property Saviour. We’ll handle it from here.

Last updated: 3 February 2026

Meet the author

saddat

Saddat bought his first property in 2003. Got hooked instantly. By 2009, he'd seen enough shady property buyers lying to desperate homeowners. So he founded Property Saviour with one mission: tell sellers the truth.

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